Investing in marketing automation can help increase sales and revenue , as well as reduce customer acquisition costs and help with customer retention.
Let's talk about some of these benefits.
1. Lead nurturing
Lead nurturing consists of preparing potential customers who georgia phone number resource are not yet ready to make a purchase by sending emails with content related to the interest that the lead has demonstrated at some point.
Your main goal is to move leads through the sales funnel to the next stage. The information you receive via email is based on the stage the lead is in, so that the transition works naturally.
This way, your sales team won't waste time approaching contacts who aren't ready to buy yet. The salesperson ends up getting in touch only when the lead is at an advanced stage. This makes customer service easier for the professional and less inconvenient for your contact.
2. Organizing funnel stages
In companies that work with Inbound Marketing, it is common for the sales funnel to be shared between the sales and marketing teams, where each area is responsible for a specific stage of the funnel.
With the sales funnel, you can have a view of each stage that your contacts go through, from the process of becoming a customer to after closing a deal.
When your team has a clear view of the stage of the funnel where your leads are, it is possible to identify some basic patterns. This will help in future planning and also in building the necessary actions to reach the defined goals.
3. CAC Reduction
Customer acquisition cost (CAC) is the metric that shows how much a company is investing to acquire each customer. This metric helps measure the profitability of the business .
When a company starts using marketing automation, the tendency is for there to be a reduction in CAC, as it is possible to apply the same process to thousands of customers.