Home > Conversion Rate Optimization (CRO) > 10 Tips to Improve the CRO of Your Fashion E-commerce
Online sales are increasing dramatically year after year, and one of the sectors that is driving this trend is clothing. Here are the secrets to improving conversion rate optimization in your fashion e-commerce and increasing sales.
It is a reality that is clear for all to see: fashion e-commerce is becoming increasingly popular, in the world but also in Italy. According to a recent study , in fact, fashion e-commerce has almost reached 10% of online purchases, with a value exceeding 1.5 billion euros . Online sales of clothing are growing year after year: in 2015, it recorded a +19% increase in revenue compared to the previous year. This is why anyone in Italy who has a clothing brand cannot avoid opening a fashion e-commerce.
But what are the features that a fashion e-commerce platform must absolutely have to increase the conversion rate and increase sales? Below we list some best practices to increase CRO and get the most out of your e-commerce.
Insert high quality photos
Publishing high-quality photos is essential for your fashion e-commerce to be aruba email list successful. In fact, images can communicate the details of a product to your customers more effectively than simple text . Here are some reasons why photos are so important:
the images are the first thing that catches the eye;
users remember photos much more easily than text;
Images can be shared on social media.
Here are some tips to enhance the photos of your e-commerce platform.
Post lots of different photos, so you can show the product from different angles.
By inserting different photos of the same product you can give the user a 360-degree view of the item they intend to purchase, as if they had it physically before their eyes.