1. You must pay special attention to copyright
If we, as a brand, do not want our content to be blocked on platforms like Facebook or YouTube, we will have to do a thorough analysis when creating content. It will be essential to verify that we are not violating any copyright with music, image adaptations, etc. Otherwise, our content may never reach the audience we intended.
2. You will need explicit permission from the author to share any content
We will have to be extremely scrupulous when sharing content produced by third list of aruba consumer email parties, even if it has to do with our brand. For example, if we want to publish on Instagram a photo taken by a user in our hotel, we will first have to have expressly asked for permission to be able to demonstrate that we have been granted the rights to publish it.
3. Pay special attention to memes or GIFs
If we are used to sharing content as memes or GIFs, algorithms may block them. Even if a content is adapted for artistic or comic purposes, some lawyers are not sure that they can be used.
The implementation of SCA , however, is imminent and we recommend that you prepare yourself adequately, starting to implement the new requirements to allow you to complete online purchases.
Relying on a team of experts who can help you streamline the process and make it easier for the user can be the key to not being influenced in e-commerce sales.