Creating Product Demos That Convert

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Thus, public service media in 33 countries were compared with different components to assess their relationship with the level of democracy in these countries. The two cultures of audiovisual: the market and the State Across the world, the history of modern public broadcasting has very different national realities. In a recent book in the United Kingdom, The BBC: A People's History , by David Hendy, the British public broadcaster is presented as an institution that defines Britain at home and abroad and that created modern broadcasting.


On the other side of the Atlantic, however, public broadcasters PBS and pakistan phone number library NPR came into being long after the creation of private broadcasters like CNN, which much more define the United States in the collective imagination abroad. This distinction is characteristic of the opposing visions that were at the origin of the creation of public audiovisual services. In the United States, this sector was initially unregulated and very quickly became commercial, optimized for a mass audience and profits. On the contrary, the BBC was more statist, more regulated but more civic-minded.


If in the United States the private sector took the lead, it is also because the country's population is large and its language is spoken throughout the world. The size of the market therefore allows the private sector to develop a more qualitative service than in countries where the market size is much more limited and does not allow such development due to the high fixed costs in the sector. This is also why in Europe, the role of public audiovisual has been more important. The functioning of these two audiovisual cultures is diametrically opposed.