Experiential marketing: what it is and examples

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You may have noticed how the way brands interact with people has changed over the last few years. And with each passing day, this relationship is more direct, faster and directly impacting the future decisions of your audience. Today we are going to talk about Experiential Marketing.

All of these can be considered forms of experience, and they influence our opinions. This can range from recommending a brand to a friend to actually buying the product.

And this is because our opinions are formed from experiences.

The tactic of seeking the relevance of your business to customers is the method used by this marketing. All purchase perception processes are observed, from interactions to the experiences that a person has had with the company.

It's the type of company segment that slovenia mobile phone number once you join, you never want to leave. Also one of those that you never want to return to.

Learn more about experience marketing and how you can use it in your company:

What is Experiential Marketing?
marketing experience

The concept of experience marketing is to use your consumer's experience to win them over, engage them and build customer loyalty.

And to achieve this, countless series of actions are generated that are capable of generating emotional responses, making people create emotional bonds with the brand.

This not only serves to attract a customer, but also to add value to your company, showing how it sees its consumers compared to other markets.

You've probably had good and bad experiences when purchasing products, and you know that you'll probably never go back to the brand that served you poorly.

This is because this brand created a negative experience. And experience marketing seeks to ensure that your stimuli are always positive, and when it comes time to make another purchase, the brand that offers you good service is the first one you look for.

And among the stimuli that are used in these actions are vision, taste, touch and hearing, which when activated, provide small moments of pleasure or even refer to a positive situation in your life.

Advantages of using experiential marketing in your company
See below the benefits that this marketing can generate for your business:

Loyalty
Customer loyalty means offering them such a great experience that they become fans of your company and will often buy your products or services. What company doesn’t strive for this?

A great way for you to build customer loyalty is to invest in good experience marketing.

Brand identification
With experiential marketing, it is possible to showcase the brand's values, creating identification with the public.

It's always good for people to feel not only connected to brands, but also to the idea of ​​their business.

With experiential marketing, you don't advertise the product, but rather allow consumers to feel what their life would be like with it.

Encourages feedback
The importance of feedback goes beyond simple evaluations. It is the voice of your customers, directly reflecting the public's perception of your company.

The more involved people are in their experiences, the more feedback they will receive, whether in the form of constructive praise or criticism. After all, every opinion matters to continually improve the customer experience.

In this context, referral marketing emerges as an essential pillar of experience marketing. A positive experience with your brand not only creates satisfied customers, but also potential advocates for your brand.

When a customer shares their satisfaction with friends, family, and colleagues, they are essentially endorsing your brand. This positive word of mouth not only increases your company’s visibility and credibility, but it also directly influences new consumers’ purchasing decisions.

Therefore, investing in providing exceptional customer interactions not only strengthens existing loyalty, but also drives organic business growth through personal recommendations.

Attract customers
When you do experiential marketing in a public place, you significantly attract people who may not even be aware of your brand.

And imagine the impact this will have on your brand when your advertising is fun, innovative and memorable. This keeps you top of mind and creates interest in what you sell.

And this attracts more customers to your business.

You can restart the cycle: after winning over the customer, experience marketing can build loyalty.



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3 V's of Experience Marketing
marketing experience

The 3 V's are the basis for directing relationship strategies.

See more about the 3 V's:

True
It is very important that your communication and relationship strategy focus on telling the truth about your story, creating promises that you can keep.

Brands that are true and keep their values ​​and promises have a greater chance of guaranteeing a great experience on first contact, and can even win over those who did not buy at first.

It is worth noting that companies that did not adopt this concept early on faced difficulties in reversing the situation later on.