We created an Inbound Marketing plan, a rebranding strategy and a new e-commerce, working side by side with the client.
Thanks to WAM's experience in international markets, we designed a marketing plan for Miniland that included different actions such as blog posts, influencers, PPC campaigns, social campaigns and much more.
Everything was done with the support of Marketing Automation (thanks to our list of australia consumer email partnership with HubSpot) developed specifically in three languages for three different markets.
How did we do it?
After achieving excellent results in the initial stages of the project, WAM was entrusted with the rebranding and creation of the new website.
Together with the website we also created e-commerce, focusing on direct sales of products to consumers.
The new e-commerce offers all the products of the Miniland group: Miniland Family, Miniland Baby and Miniland Educational.
In addition to these areas, there is also PlayMiniland, where users can share educational resources and games with parents and teachers.
In summary, the Miniland project involved the following areas: