Digital marketing guide for artists

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Nowadays, creating a website , social media accounts, and other marketing actions have become essential for companies and professionals who want to be found on the internet. That's why we decided to create a Digital Marketing Guide for Artists.

And when it comes to artists, this is no different. Digital marketing is extremely important to give visibility to their work.

Generally, artists are creative people who have innovative ideas rather than ways to bring their art to the masses.

However, in today’s competitive art world, artists can survive financially only by promoting their art. Fortunately, they can do this thanks to digital marketing.

However, for this to happen, a solid marketing strategy must be applied.

If in the past artists needed to exhibit their art in united states of america mobile phone number expensive art galleries, today this is very different, thanks to the modern digital world.

They can use digital marketing platforms as an effective means of reaching their audience and promoting their work.

Nowadays, it is possible to make a post on social media at any time and still get quick feedback from the public.

This can help them make necessary adjustments to their marketing strategy. They can even create new work based on the response they receive from their audience.

This way, using digital marketing, an artist can connect with his audience at the right time and in the right place.

If you want to know more about the subject, continue reading and check out the digital marketing guide for artists that we prepared in this article!

Happy reading!

Basic notions of digital marketing
digital marketing for artists

Before actually understanding how to use digital marketing, it is important to obtain some initial knowledge about it.

Digital marketing is about promoting products or services using digital channels, such as:

Social media;
E-mail;
Search engines;
Paid traffic (online advertising);
Websites;
Mobile applications, etc.
To get the best results from a campaign, a smart digital marketer explores different free and paid channels to support and exceed goals.

For example, content marketing is a form of digital marketing through which you can create multiple blog posts that help generate leads, such as an e-book download.

Through social media and email marketing, you can promote these blog posts and provide more information to consumers who downloaded the eBook.

In this way, several digital marketing tactics work together to generate leads, which can become customers.

Therefore, marketers use online marketing services. This includes:

Search engine optimization;
Content marketing;
Social media marketing;
Pay Per Click (paid advertising);
Affiliate Marketing ;
Email marketing;
Marketing automation and so on.
And among all the strategies that are part of digital marketing, there is one that works as a basis for all the others and that is extremely important for artists: the creation of a quality website.

Importance of a website
digital marketing for artists

The first and most important requirement for digital marketing, as far as artists are concerned, is to create a remarkable online portfolio .

Your art portfolio is the website that your potential clients will first visit. They want to know about the type of art you create and what style you follow.

Since your online portfolio should make a great impression, it should only contain your best artwork.

Don’t try to include all your work, as not all of it may be equally impressive. You want to leave an impression on your visitors. Don’t forget to include customer testimonials if you have any.

It is important to say that not having a website will not harm your chances of success in other online communication channels, such as social media, for example.

However, a website is where you showcase your portfolio of work and present yourself in detail as a professional artist, which is extremely important for gaining new clients.

If you are meeting with curators, having an online portfolio (such as a website) will increase your respectability as an artist.

Keep in mind that your website will represent your work. Therefore, it is essential that it is developed with great care and the end result is a quality online portfolio.

For your website to be found in search engines, such as Google, it is very important that it is optimized (organic traffic) – that is, it contains SEO techniques .

We will talk about this subject later.

Digital Marketing Actions
digital marketing for artists

Once you are well aware of the importance of digital marketing to promote and sell your artwork, it is time to know how to market it on various digital platforms .

We’ve already talked about creating your website, but here are a few more key points to consider:

1. Start your blog
Blogging is a surefire way to get customers to notice your art. Start your own blog or guest post for reputable blogs.

Blogging is a great way to build a personal brand that ultimately helps sell your artwork.

In your articles, write about current issues facing artists. Inform people about the latest developments happening in your field of art.

Make sure you write for art buyers and other artists, not for yourself. This means discussing current issues and providing solutions for the community on your blog.

2. Focus on social media
Social media is perhaps the most significant platform that hosts millions of people. Many of them are your potential art customers.

If you can target them on different social media platforms, you can reap the benefits. Soon, you’ll be driving these people to your online art portfolio website.

So, start your Facebook and Twitter pages and post relevant content about your art and style. Consider starting your YouTube channel where you can show the world how art is created.

One benefit of consistently posting text and visual content on social media is that people begin to view you as an expert in your field of art.

However, you need to talk about various aspects of art or design in a way that engages readers.

3. Create your videos
Videos are perhaps the most effective form of digital marketing. People see you speaking and projecting yourself as an expert in your videos, such as those on YouTube or Reels and IGTV (Instagram).

Start your own YouTube video channel and create dozens of useful videos for people.

The best way to attract customers through videos is to demonstrate how to create a specific piece of art.