The result metrics, also called Key Performance Indicators ( KPIs ), are the information that will really help to attest whether the investment in the online presence strategy is generating sales opportunities , and even effective sales.
Each of them will help monitor a different aspect of your business development. Therefore, the choice of which ones to monitor should be determined by the company's needs and objectives.
How do you know if your marketing strategy is bringing positive results?
First, it is essential to clearly understand greece phone number resource the objective of your digital marketing strategy. Therefore, you need to consider the following points:
generate more visits to your website, blog or e-commerce ?
generate more budget requests ?
increase sales?
make your brand better known?
increase the reach of content?
Once you have defined the objective of your strategy, the next step is to decide on the numbers that best indicate your success and monitor them periodically, as they act as thermometers for your performance.
Let's look at the most important vanity and results metrics and their applications.
ROI Rate in Campaigns
If you use Paid Media in your strategy, this is one of the main metrics to keep an eye on, as it allows you to evaluate the ROI of the campaign . Here, the focus is on generating opportunities, so define your objective with the Campaign well, whether it is a contact, the sale itself, the download of an e-book, among others.
Now, how about learning more about ROI? Watch the video below!
Conversions during the sales funnel
When you generate a lead in the funnel, you need to analyze what stage they are at to offer the appropriate content , in addition to being attractive enough to advance in the journey.
Here, it is worth investing in landing pages with more details and that can ask for more information, according to the stage of the funnel that the material is related to.