WAM: Digitalization is a key issue for companies,
Posted: Sun Jan 19, 2025 6:54 am
Marta Fernández is the Marketing Director for Spain, Portugal, Greece and Israel. Her day-to-day responsibilities include working alongside the heads of the Marketing and Communications & Citizenship divisions. She is responsible for brand reputation and brand strategy, sales channel development, market strategy and all of the company's marketing campaigns and programs, including content, digital activation and events.
but what are the main obstacles in understanding your customers or potential customers?
Marta Fernández: IBM's business is to help companies achieve their Digital list of austria consumer email Transformation, providing technological solutions and services that allow them to undertake this journey to add value, improve operational efficiency or open new business areas. In this sense, we work with companies and administrations that feel the need to be digital.
Our clients, however, are struggling to decide how to apply technologies that drive digitalization, such as Artificial Intelligence (AI). According to a study by the IBM Institute for Business Value of 5,000 executives, 82% of companies have shown interest in applying technologies such as AI. However, more than 60% of them do not know how to do it or face obstacles, such as a lack of qualified professionals or are concerned about transparency or regulatory issues.
The bottom line is that advancing digitalization is not a matter of lack of interest, nor does it require convincing within companies. It is rather about how to approach this complex process.
but what are the main obstacles in understanding your customers or potential customers?
Marta Fernández: IBM's business is to help companies achieve their Digital list of austria consumer email Transformation, providing technological solutions and services that allow them to undertake this journey to add value, improve operational efficiency or open new business areas. In this sense, we work with companies and administrations that feel the need to be digital.
Our clients, however, are struggling to decide how to apply technologies that drive digitalization, such as Artificial Intelligence (AI). According to a study by the IBM Institute for Business Value of 5,000 executives, 82% of companies have shown interest in applying technologies such as AI. However, more than 60% of them do not know how to do it or face obstacles, such as a lack of qualified professionals or are concerned about transparency or regulatory issues.
The bottom line is that advancing digitalization is not a matter of lack of interest, nor does it require convincing within companies. It is rather about how to approach this complex process.