How to Close a Meeting with a C-Suite with Smarketing
Posted: Sun Jan 19, 2025 7:06 am
Home > Sales Enablement > How to Close a C-Suite Meeting with Smarketing
When Marketing and Sales teams unite to seek a common goal, as Smarketing dictates, they can do much more: more efficiency, more customers and better results.
The big secret to successfully setting up a meeting with a C-Suite, having a commercial objective, is the joint work between the Marketing and Sales Teams. If these two teams join forces, they are able to multiply the possibilities of scaling the large spheres of a company and closing a sale.
This, however, is in theory because in reality, in practice, most list of bahamas consumer email teams still work separately.
In fact, according to Hubspot , 87% of the terms they use to describe each other are negative: the Sales Team accuses the Marketing department of sending irrelevant or poorly nourished leads while Marketing, in turn, accuses the Sales Team of not closing opportunities that are already ready.
In short, chaos and a great loss of opportunities, as we will see later.
At WAM, our two teams have been working closely together for over a year: we have unified processes, we organize weekly coordination meetings and, above all, we are rowing in the same direction towards common goals.
This union of departments is known as Smarketing, a term that comes from the mix of the words Sales and Marketing.
When Marketing and Sales teams unite to seek a common goal, as Smarketing dictates, they can do much more: more efficiency, more customers and better results.
The big secret to successfully setting up a meeting with a C-Suite, having a commercial objective, is the joint work between the Marketing and Sales Teams. If these two teams join forces, they are able to multiply the possibilities of scaling the large spheres of a company and closing a sale.
This, however, is in theory because in reality, in practice, most list of bahamas consumer email teams still work separately.
In fact, according to Hubspot , 87% of the terms they use to describe each other are negative: the Sales Team accuses the Marketing department of sending irrelevant or poorly nourished leads while Marketing, in turn, accuses the Sales Team of not closing opportunities that are already ready.
In short, chaos and a great loss of opportunities, as we will see later.
At WAM, our two teams have been working closely together for over a year: we have unified processes, we organize weekly coordination meetings and, above all, we are rowing in the same direction towards common goals.
This union of departments is known as Smarketing, a term that comes from the mix of the words Sales and Marketing.