Quality criteria for Yandex.Direct settings

[hasibaakterss3309]

The advantage of contextual advertising, compared to other methods of promoting your Internet resource, is primarily the ability to perform its settings with mathematical precision and predict the result 100%. And this means that the assessment of such services is extremely objective, unlike, for example, design services when creating websites.



In this article, we will discuss how to recognize sudan company email list errors in contextual advertising settings, and also learn how to control their proper implementation.

Mistake number one: "garbage impressions"
A careless approach to collecting negative phrases when setting up advertising guarantees future empty waste of the budget. When conducting an audit, you can often see the following picture:





At any moment you can easily check junk impressions, for this:

You need to go to the search campaign statistics:


Go to the "Search Queries" tab:


This tab will show the queries for which the ad was displayed. If you find a non-target query, copy it, paste it into Wordstat and click "Select".

Look at the frequency figure for the request:



if the value is >15, this indicates a configuration error;
if the value is <15, this is a management error. Since the frequency is low, it is likely that the request was not visible during setup; such requests should be constantly monitored and prohibited from being displayed within the framework of Direct management.
This is the first job that needs to be done within the framework of running Yandex.Direct: constant reading of search queries from the report to replenish minus phrases.

Mistake two: the cost of setting up Yandex.Direct
You can't just order this setup. First, you need to figure out what kind of reach the artist's advertising will have.

For example, you sell cameras. This product is searched for in different ways:

reviews of cameras, articles or other queries that indicate that someone wants to buy a camera but is still choosing;
the brand of camera you are selling;
a competing brand of camera;
cameras at a low price/discount;