Unlike horizontal ones, vertical ones are aimed at a specific audience that shares common interests, such as iDent and Busuu, which are for those interested in studying dentistry and languages, respectively.
Therefore, they have a smaller number of people than horizontal networks — which can have more than a billion users.
On these niche social networks, depending on the site, there may be charges for releasing content and tools.
An example of a vertical social network is LinkedIn — focused india phone number resource on networking and the job market. In its Premium version, users who pay a monthly fee have access to different features.
The best opportunities for niche marketing are on vertical social networks, because once people's interests are well defined, the chance of getting the content published is greater .
Knowing your company's own niche and market is essential to connecting with customers and opportunities.
By leaving your comfort zone and exploring niche social networks, which are here to stay, you can enhance your customized strategy .
And, speaking of these media, take the opportunity to follow our publications on Facebook , Instagram and LinkedIn !