When and why is a website audit needed?

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Many websites of various SEO companies have a button "Order an audit". And, often, it is thoughtlessly clicked simply because it is possible. But, not everyone understands how much they need this audit. Let's immediately define what audits are:

Free. They are simpler, touching upon the basic comoros company email list points of optimization and gross violations.

Paid. The main goal of a paid audit is a deep search for a problem. Here, statistical data and Webmasters are needed for a thorough analysis.

In order to talk directly about the audits themselves, let's immediately look at those cases when it is definitely not needed.

There is no money for improvements and optimization
In our opinion, it is fair that if no one is going to do anything with the site anyway because there is no money to pay specialists, then the audit will definitely not help. In addition, it will take time from the company that is preparing it. The audit may show that the site requires a wide range of work, so be prepared for the fact that investments will be required.

Funds for the site

SEO promotion will require financial investments

Seasonal
There are resources created for a specific season. There is no point in ordering a check for optimization for them, since it will take quite a long time to get going until the site takes traffic positions in the TOP 10. Most likely, by this time the site will simply lose relevance, for such projects we recommend contextual advertising.

Outdated site
If your site has seen the birth and development of the RuNet, and has remained in the same style, design and presentation, then you simply do not need an audit yet, because it is clear that the resource needs to be modernized. Problems may be not only in terms of design, but also in the old CMS and the lack of necessary functionality.