TikTok has launched a new feature australia email list called “Identify Similar Products” that aims to improve the viewing experience and provide more value to content creators. This setting is on by default, but can be turned off by clicking the "More Options" button after you're done creating. When this feature is enabled for videos that contain product reviews, tutorials, promotions, showcases, or related content, TikTok will direct viewers to the TikTok Store tab where they can explore and purchase more related products.
feature could have a significant impact on creators, brands, and the overall user experience on the platform. On the one hand, this feature could be beneficial to product-based businesses that advertise on TikTok, as it could potentially drive more traffic to products in the TikTok store. By recommending similar products to your audience, brands can increase exposure and potentially increase sales.
However, there are potential drawbacks for creators. Let’s say a creator turns on this feature and shows off a product in a video. In this case, viewers may be tempted to click on similar products and thus leave the creator’s content. This can reduce engagement and watch time, both of which are key metrics for creators. To alleviate this problem, TikTok may want to consider implementing a split-screen or picture-in-picture format that allows viewers to explore the product without completely abandoning the original video.