Your Salespeople Should Be Selling
Posted: Sun Jan 19, 2025 9:29 am
It seems obvious, but the reality in the world of sales is different. Salespeople have dozens of activities and daily tasks that make selling just another task.
Selling requires the art of bringing solutions to your customers. Your salespeople are the multiplicity of your company in the market.
And how is your company being seen in terms of empathy, enthusiasm and planned solutions? Is it willing to serve as many people as possible? Or is it a tired team, trying to organize bureaucratic routines, prospect, answer the phone, make proposals, understand the solutions in depth, take care of the family, the house, the problems, etc. Salespeople are people and they are your first customers. If they don't buy your solutions and products, no one else will.
The pain and beauty of being an entrepreneur is this – everything 99 acres database on you; and, yes, your sales team depends on you, on your strategies, on how you sold the company's proposal to them and how you prepare the house to receive them.
Easy? Of course not! Here are some tips to help you:
Hire well: look for people you like, who share your values and principles, who find value in what your company delivers, and who are aligned with your business mission. This way, you will have an engaged team;
Train tirelessly: training makes perfect. Guide, explain, be generous when teaching, and you will have a prepared team;
Provide a pleasant environment to work in, always give positive feedback and adjustments, be present, this way you will have a loyal team;
Communicate clearly and objectively: outline the company's goals and guidelines, what you expect, so you will have a focused team;
In victories, reward and praise. In failures, resilience: We all have bad days, don't teach your team to be afraid of you, that way you will have a team that supports you;
Pay correctly, provide real opportunities for growth , observe what motivates each member of your team, and you will realize that it is not always money, understand these differences, and you will have a motivated team;
There will still be mistakes, you will have to fire people, make adjustments and that's okay! Do it correctly and transparently, and you will have a team that values justice.
But selling is the point, right?
Sales strategies must necessarily come from the company. And believe me: the most effective strategies are usually the simplest ones; there is no need to reinvent the wheel. Sometimes, all it takes is tightening the right screws to get the gears working properly again. Here are a few things to keep in mind:
Products and solutions that deliver what they promise;
Competitive prices;
Forms of adequate disclosure ;
Sales channels compatible with your target audience ;
Intelligent, agile and cost-reducing prospecting;
Systems that speed up credit approval ;
Simple commercial proposals, agile bureaucratic routines;
Always updated customer portfolios;
Prospects selected within the profile of your customers;
In-depth knowledge of your market ;
Making your sales and marketing teams’ routines easier is the specialty of our Market Intelligence team at the Paraná Commercial Association. Our mission is to provide solutions designed and developed for the growth of entrepreneurs in Paraná. We want to help you develop the best strategy to equip your sales team with strategy and intelligence.
Selling requires the art of bringing solutions to your customers. Your salespeople are the multiplicity of your company in the market.
And how is your company being seen in terms of empathy, enthusiasm and planned solutions? Is it willing to serve as many people as possible? Or is it a tired team, trying to organize bureaucratic routines, prospect, answer the phone, make proposals, understand the solutions in depth, take care of the family, the house, the problems, etc. Salespeople are people and they are your first customers. If they don't buy your solutions and products, no one else will.
The pain and beauty of being an entrepreneur is this – everything 99 acres database on you; and, yes, your sales team depends on you, on your strategies, on how you sold the company's proposal to them and how you prepare the house to receive them.
Easy? Of course not! Here are some tips to help you:
Hire well: look for people you like, who share your values and principles, who find value in what your company delivers, and who are aligned with your business mission. This way, you will have an engaged team;
Train tirelessly: training makes perfect. Guide, explain, be generous when teaching, and you will have a prepared team;
Provide a pleasant environment to work in, always give positive feedback and adjustments, be present, this way you will have a loyal team;
Communicate clearly and objectively: outline the company's goals and guidelines, what you expect, so you will have a focused team;
In victories, reward and praise. In failures, resilience: We all have bad days, don't teach your team to be afraid of you, that way you will have a team that supports you;
Pay correctly, provide real opportunities for growth , observe what motivates each member of your team, and you will realize that it is not always money, understand these differences, and you will have a motivated team;
There will still be mistakes, you will have to fire people, make adjustments and that's okay! Do it correctly and transparently, and you will have a team that values justice.
But selling is the point, right?
Sales strategies must necessarily come from the company. And believe me: the most effective strategies are usually the simplest ones; there is no need to reinvent the wheel. Sometimes, all it takes is tightening the right screws to get the gears working properly again. Here are a few things to keep in mind:
Products and solutions that deliver what they promise;
Competitive prices;
Forms of adequate disclosure ;
Sales channels compatible with your target audience ;
Intelligent, agile and cost-reducing prospecting;
Systems that speed up credit approval ;
Simple commercial proposals, agile bureaucratic routines;
Always updated customer portfolios;
Prospects selected within the profile of your customers;
In-depth knowledge of your market ;
Making your sales and marketing teams’ routines easier is the specialty of our Market Intelligence team at the Paraná Commercial Association. Our mission is to provide solutions designed and developed for the growth of entrepreneurs in Paraná. We want to help you develop the best strategy to equip your sales team with strategy and intelligence.