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Posted: Sun Jan 19, 2025 9:37 am
Tianxia Magazine" uses IG as a marketing funnel layout for brand rejuvenation
A professional financial news magazine with 40 years of history, starting the journey of brand rejuvenation with IG
The coverage of "Tianxia Magazine" focuses on finance and economics, as well as social environment, humanities education and environmental protection. Over the past 40 years, it has been deeply welcomed by white-collar elite readers and plays a decisive role in Taiwan's news media. However, in response to the development of digitalization and changes in media reading habits of readers, in addition to serving readers through the official website, community management is an important task of the digital content operations team.
A survey by "Tianxia Magazine" found that the age structure canada email list of the users of the official website is similar to that of the FaceBook fan group, with most of the audience being older than 35 years old; while the audience of the IG official account is mainly 18-35 years old, with 25 to 35 years old. 34-year-old users are the most active. Under this data structure, "Tianxia Magazine" focuses on using the IG official account as the first social channel for brand rejuvenation.
For "Tianxia Magazine": s their preferences can there be opportunities for diffusion and communication. Therefore, the official IG account refers to the effectiveness of past posts and plans the following post structure/topics to communicate with young audiences:
1. Positive news materials: pursuing macro content on industry, international, financial trends, etc., to provide young people with quick access to Absorb the latest trends.
2. Positive stories from opinion leaders and high-influence figures: Celebrities from various industries share their valuable experiences, and further re-create famous quotes from interviews into process graphics cards to share the key points with the audience.
3. Relaxing topics on current affairs, financial management, and trends: Target fresh people who have just entered the society, provide relaxed topics related to the social environment, wealth management, and current affairs news, and improve themselves together with the audience.
A professional financial news magazine with 40 years of history, starting the journey of brand rejuvenation with IG
The coverage of "Tianxia Magazine" focuses on finance and economics, as well as social environment, humanities education and environmental protection. Over the past 40 years, it has been deeply welcomed by white-collar elite readers and plays a decisive role in Taiwan's news media. However, in response to the development of digitalization and changes in media reading habits of readers, in addition to serving readers through the official website, community management is an important task of the digital content operations team.
A survey by "Tianxia Magazine" found that the age structure canada email list of the users of the official website is similar to that of the FaceBook fan group, with most of the audience being older than 35 years old; while the audience of the IG official account is mainly 18-35 years old, with 25 to 35 years old. 34-year-old users are the most active. Under this data structure, "Tianxia Magazine" focuses on using the IG official account as the first social channel for brand rejuvenation.
For "Tianxia Magazine": s their preferences can there be opportunities for diffusion and communication. Therefore, the official IG account refers to the effectiveness of past posts and plans the following post structure/topics to communicate with young audiences:
1. Positive news materials: pursuing macro content on industry, international, financial trends, etc., to provide young people with quick access to Absorb the latest trends.
2. Positive stories from opinion leaders and high-influence figures: Celebrities from various industries share their valuable experiences, and further re-create famous quotes from interviews into process graphics cards to share the key points with the audience.
3. Relaxing topics on current affairs, financial management, and trends: Target fresh people who have just entered the society, provide relaxed topics related to the social environment, wealth management, and current affairs news, and improve themselves together with the audience.