LINE marketing ecosystem opens up third-party data
"Data" is the indispensable best helper in marketing strategy. The annual Biz Day, with the theme of "Re-Evolution of Data Solutions", brings data utilization methods and in-depth analysis of the diverse data of LINE's marketing ecosystem. How to Assist brands to formulate precise marketing strategies.
Three major data are used in series, data empowerment creates brand dividends
Susan, general manager of LINE's Taiwan Enterprise Solutions Division, was the first to appear. She started with "Data Empowerment", "Data is dead, but marketers are magicians. Through everyone's operations, data can be given new life. This is data." Empowerment.”
Platform calculations, privacy changes, consumer behavior fragmentation... Marketers are faced with data impact every day, and the best solutions to these problems all point to data empowerment. Susan dominican republic phone number data pointed out that LINE's data solution is divided into three major aspects. The first is first-party data, which uses the LINE enterprise management platform to achieve seamless integration with brand data. As of the middle of this year, the annual growth of accounts opened on the LINE enterprise management platform is as high as 284. %; LINE also launched the LAP Data Provider API to help brands connect with their own CDPs and help LAP advertising be delivered more accurately.
Second is second-party data. LINE has 22 million users, sending 1 billion messages a day. LINE's diverse services have formed a huge data ecosystem. Susan classified it into interaction data, content preference data, offline behavior data, video viewing data, and consumption data. and other five major categories, providing diverse and accurate data on brands. This year, LINE also provides "Official Account Observation" to analyze the industry trends of official accounts, such as industry overview, friends' behavior preferences, etc.