Just like everything in life, Inbound Marketing is constantly evolving , thanks to its close relationship with user experience. In this context, the following changes can be noted.
No full stop
In the past, the final point was considered when a person acquired a certain product or service, since the objective of this methodology was to lead them to conversion .
Now, Inbound has become a continuous cycle that needs to attract and captivate already acquired customers.
Proactive and aggressive retention initiatives
The Marketing Flywheel is primarily concerned with architects email list the post-purchase stages.
For this reason, this trend recommends continuous and effective interaction with current consumers in order to build loyalty and, therefore, motivate them to buy again.
Although the sales funnel principle also serves to retain customers, as it brings them closer to brands organically, the Marketing Flywheel is much more proactive and “aggressive” in its initiatives to retain or delight consumers .
The power of interaction is the real opportunity
Contrary to what was previously considered, that obtaining leads was the great driving force behind marketing strategies, with Flywheel this has fallen by the wayside.
According to this trend, the real difference is generating enough interaction power to turn the wheel that gives life to the business, that is, the interactivity between customer and brand .
To make this possible, each stage supports the other. We attract leads , generate interaction dynamics to engage them and provide an unforgettable experience.
Not to mention that the fundamental principle of this trend is to use the information that appears from interaction processes to offer better experiences to the target audience and captivate them.