How to set sales goals for your company?

[shukla7789]

Setting goals is a very easy task. We just have to mark what we want and move forward, right? Not quite.

The fact is that setting goals in an organization is a much more complex task than it seems. After all, if they are too easy, we will not explore our full potential. But if they are too difficult, we will demotivate employees and will not get anywhere.

An ideal goal is in line with the reality of the business. It needs to be tailored to the organization so that it can achieve the results it expects. And how can this be done?

That’s exactly what we’re going to talk about in this post: we’ll show you some truemoney database tips that will teach you how to set sales goals. Check it out below!

1. Follow the smart goals pattern
Our first tip is to establish a coherent model for setting goals in your company. There are many of them, however, here we will highlight smart goals. Basically, we are talking about a goal-setting model that seeks to establish a quality standard for the company.

The word smart, in English, works as an acronym. Each letter has a characteristic of an ideal goal. The characteristics are: specificity, measurability, attainability, relevance and time-based.

2. Evaluate the internal and external environments
Another very important tip for setting goals in your organization is to evaluate the internal and external environments. This way, we can understand the reality of the company as a whole and know exactly its potential and its limits.

For this, we have the SWOT analysis (Strengths, Weaknesses, Opportunities and Threats), or, in Portuguese, FOFA (Strengths, Opportunities, Weaknesses and Threats).

The idea is to assess the company's strengths and weaknesses (internal environment), as well as the market's opportunities and threats (external environment). This allows us to set goals based on reality. One tip is to assess internal indicators to discover the company's potential, as well as economic and benchmarking indexes to assess the external environment.

3. Establish performance indicators
Another important tip when setting goals in the company is to define performance indicators . After all, we need to closely monitor the work of the teams to check whether we will actually achieve what was agreed upon during planning.

Each goal set by the organization needs a specific metric to track it. Furthermore, it is important to emphasize that the information obtained by the indicators can help us define goals in the future, which is essential to always keep our feet on the ground, as we have already mentioned.