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You may have found yourself in this situation: you go to a website and suddenly see what you dreamed of. You have never seen direct advertising of the product before, although…

Can advertising be so unobtrusive that you don't notice it, but it's deposited in your subconscious? Dmitry Izmestyev, CEO of CleverData (part of the Lanit Group), talks about marketing technologies that work like the 25th frame or even better.

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According to research from Harvard Business School, 95% of all tunisia telegram database purchasing decisions are made unconsciously, and are influenced by factors such as emotions, social influence, and advertising.

The most famous technique of covert influence is the 25th frame (a frame that lasts less than 1/24 of a second, i.e., too short for the mind to process). This technology was first used by James Vickery in 1957: every movie at a New Jersey theater: “Eat popcorn!” and “Drink Coca-Cola!”

During the summer, popcorn sales in the cinema increased by 57.5%, and Coca-Cola sales by 18.1%. So, we also have a reliable, proven way to influence the subconscious of potential clients or simply the people we need. Or not?