Choosing the Right Payment Model Strategy

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Course "Internet Marketer"

Do you want to create cool advertising campaigns, understand all digital marketing channels and tools, and develop comprehensive promotion strategies for any business project?

Learn how to analyze your audience and create selling content, choose platforms for promotion and plan your budget, build sales funnels through a website, social networks, trading platforms, chatbots, email newsletters, set technical specifications for contractors for SEO, context, texts and development, and much more with the support of experienced professionals.

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What else is important to know when working with Yandex Direct?

Yandex Direct has two ways to manage bids - manual and automatic. In the first case, the advertiser decides how much money he is willing to pay for each click on the ad, in the second case, he simply specifies the uae email list desired conversion cost in the settings, and the algorithm then sets the bids.


Evgeniy Voronin

In my opinion, the manual method does not work well in YAN, so it is better to choose conversion optimization here. When promoting in Search, you can use both manual and automatic strategies - it depends on the niche. Each advertiser decides for themselves what rate to set, focusing on the sales funnel.

For example, if we understand that out of 100 clicks, we will have 10 applications on the site, and out of these 10, one person buys with an average check of 10,000 rubles, then in order to break even, the cost of a click should be set to no more than 50 rubles, and to make a profit - less than 50 rubles. You can start with some small rate and gradually increase it in increments of 2-3 rubles. At some point, you will find the equilibrium cost, when both the number of applications and the amount of traffic will be optimal.