How to run a Digital Marketing project with an in-house team? After considering whether it would be better to structure
Posted: Mon Jan 20, 2025 4:53 am
How to run a Digital Marketing project with an in-house team?
After considering whether it would be better to structure an in-house Digital Marketing team or outsource the work , your company opted for the first option. What now?
To begin any Digital Marketing project, you must first define which professionals will be involved. Evaluate those who have the necessary profile, experience and skills. Choose employees who are knowledgeable about the company's context.
I know you've probably heard this advice before, so I decided to give you more.
Therefore, I have structured a simple step-by-step guide for you to be successful in your choice and to facilitate the execution of the Digital Marketing project by the selected team. Check it out!
1. Outline your Digital Marketing project
The first step to a successful Digital bulgaria phone number lead Marketing project is to outline the activity itself. To do this, you need to follow the steps below:
Define the objectives to be achieved;
Map competitors;
Design personas;
Prepare a briefing to guide the work.
Don't understand what this series of recommendations means? Let's take it easy, and I'll explain each one of them.
Defining the goals
Defining goals is a fundamental step to knowing where you want to go and defining how you will do it. Does your company want to be found by people? Inbound Marketing is the channel.
Attract, convert and engage your target audience? Content Marketing ! Strengthen your brand and sales? Email marketing . Get consistent results without high investment ? SEO .
Mapping the competitors
As we can see, the possibilities for choosing objectives are endless and must be followed by the competitor mapping process .
What we affectionately call benchmarking . In other words, taking the time to understand where they are, what they are doing and where they are generating better results.
Seeing the most liked posts on your competitors' Facebook page, for example, is a way to understand what editorial line the public is interested in and also think about how to approach this subject within the context of your brand. Therefore, the tip here is not to copy but to observe to capture opportunities!
Continuing along the same lines of reasoning, it is now time to define your company's personas . That is, semi-fictional representations of your business's ideal customer . Through interviews and in-depth analyses of consumer behavior, it is possible to understand who they are, their age range, gender, dreams, fears, pains and real needs.
Once you’ve done that, create a character and give it a name. It may sound crazy, but creating personas can help you execute an assertive strategy.
Document everything in a briefing
Finally, it's time for the dreaded briefing : a script where you will convey to your team exactly what your client (interlocutor) wants to convey clearly and objectively . It should include the project objectives, budget, deadlines, target audience (personas) and scope.
After considering whether it would be better to structure an in-house Digital Marketing team or outsource the work , your company opted for the first option. What now?
To begin any Digital Marketing project, you must first define which professionals will be involved. Evaluate those who have the necessary profile, experience and skills. Choose employees who are knowledgeable about the company's context.
I know you've probably heard this advice before, so I decided to give you more.
Therefore, I have structured a simple step-by-step guide for you to be successful in your choice and to facilitate the execution of the Digital Marketing project by the selected team. Check it out!
1. Outline your Digital Marketing project
The first step to a successful Digital bulgaria phone number lead Marketing project is to outline the activity itself. To do this, you need to follow the steps below:
Define the objectives to be achieved;
Map competitors;
Design personas;
Prepare a briefing to guide the work.
Don't understand what this series of recommendations means? Let's take it easy, and I'll explain each one of them.
Defining the goals
Defining goals is a fundamental step to knowing where you want to go and defining how you will do it. Does your company want to be found by people? Inbound Marketing is the channel.
Attract, convert and engage your target audience? Content Marketing ! Strengthen your brand and sales? Email marketing . Get consistent results without high investment ? SEO .
Mapping the competitors
As we can see, the possibilities for choosing objectives are endless and must be followed by the competitor mapping process .
What we affectionately call benchmarking . In other words, taking the time to understand where they are, what they are doing and where they are generating better results.
Seeing the most liked posts on your competitors' Facebook page, for example, is a way to understand what editorial line the public is interested in and also think about how to approach this subject within the context of your brand. Therefore, the tip here is not to copy but to observe to capture opportunities!
Continuing along the same lines of reasoning, it is now time to define your company's personas . That is, semi-fictional representations of your business's ideal customer . Through interviews and in-depth analyses of consumer behavior, it is possible to understand who they are, their age range, gender, dreams, fears, pains and real needs.
Once you’ve done that, create a character and give it a name. It may sound crazy, but creating personas can help you execute an assertive strategy.
Document everything in a briefing
Finally, it's time for the dreaded briefing : a script where you will convey to your team exactly what your client (interlocutor) wants to convey clearly and objectively . It should include the project objectives, budget, deadlines, target audience (personas) and scope.