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Here's what I did. I separate my personal brand and grenada business email list business into different parts. Then I come up with specific ideas for each section.

To help you get started, we’ll focus on three basic content pillars:

expertise
secret weapon
Business
Expertise: short video content
Expertise is about providing value. Expertise-driven content should be useful enough for your audience to save, share, and watch again and again.

Teach what you know.
Illustrate industry news and trends.
Talk about your customers’ pain points.
Show what customers can gain by working with you.
Short video business strategy-tiktok-generate content ideas-expertise-iammichellegifford-5
Most service businesses and personal brands have multiple content types within the expertise category. For example, personal trainers have expertise in mindset, nutrition, and physical movement. Social media coaches have expertise in messaging, personal branding, and conversions.