Tradedoubler achieved 25% growth on Black Friday 2024 thanks to its Partner Marketing strategies

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ANDBlack Friday has established itself as a strategic pillar for both brands and consumers. In 2024, Tradedoubler , a company specialising in Partner Marketing, has stood out with a 25% increase in turnover compared to the previous year , consolidating its position as a benchmark in innovative and personalised strategies.


Fashion, shopping & retail and electronics drive growth
Compared to 2023, three sectors were key to this success:

Fashion : This sector stood out with a 40% increase in turnover and a surprising 49% increase in the average value of baskets . Fashion remains a key driver of eCommerce on Black Friday.
Shopping & Retail : Online purchases in this category grew by 25% in turnover , accompanied by a 10% increase in the average ticket , demonstrating the consumer's preference for digital offers.
Electronics : Although with more moderate growth, the sector showed a 10% increase in turnover and a significant 30% in the average basket , maintaining its relevance in the season.
Tradedoubler Spain & Latam Managing Director Soraya fusion database Merino said: “ Success has been based on our ability to integrate advanced technology with customized strategies . We have worked closely with our clients and partners, using real-time data to optimize campaigns at every stage. In addition, careful strategic planning prior to the campaign has been key .”

Evolution of Black Friday and the role of Partner Marketing
According to García Merino, the evolution of Black Friday responds to the demand for more personalized experiences by customers. “ Consumers are looking for more personalized shopping experiences , which has led brands to adopt Partner Marketing as a strategic ally to segment audiences and obtain optimal results . We have also observed an increase in the anticipation of offers, with longer promotional periods .”

Partner Marketing thus remains key to the growth of brands by enabling them to quickly adapt to market demands , deliver measurable results and optimise their return on investment (ROI). Technologies such as advanced analytics reinforce this trend.


Tradedoubler opens new office in Barcelona to better serve its local customers
Expectations for 2025: growth continues
Tradedoubler's forecasts for 2025 are optimistic. The implementation of new models such as influencer marketing , mobile marketing and content marketing promises sustained growth in sales without increasing costs. This strategy, with a high segmentation capacity and diversity of affiliates, will continue to offer benefits in visibility, traffic and conversions.