Dating and Media companies had the lowest CPMs

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Even the top Travel ads had to pay more than $7 per thousand impressions ($7.12), while those in the Finance sector paid an average of $6.52.

At $4.44 and $4.27, respectively. They also relied more on in-app ads than desktop ads, suggesting that the former may have been a cost-effective channel for them during the selected time frame.

Digital Ad CPM by Ad Type
When we look at CPM by content type, we see that list of bulgaria consumer email video was the most expensive format. Mobile videos in particular had a CPM of $11.10, while in-app and social videos cost advertisers $9 or more per thousand impressions.

In contrast, desktop display ads proved to be the most cost-effective on average for the domains in our study, with a CPM of just $2.50:

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If you're planning your budget in just one channel, here's another look at CPM benchmarks for ad types in each channel: