improve-instagram-results-review-your-profile-name-jadebeason-1

[shaownhasan]

Just like window shopping, your profile is your bahamas b2b leads first (if not only) opportunity to grab the attention of your potential followers. This is also an opportunity to communicate the value of your page.

Profile picture: Logo & photo
Is your Instagram account for a small business? Is it a personal account?

Use a logo to identify your business account. If you have a personal brand, it’s best to use photos of yourself. Make sure your subject is clear (don’t use a group photo). If you use a logo, it needs to be easily identifiable.

Profile name
Not to be confused with your Instagram username, your profile name is the bold text below your profile picture.

This is gold. This is how potential fans find you. Add one or two keywords that describe who you are and what you do, something that your imagined target audience is actively searching for on Instagram. This will increase your chances of being discovered.