20 Impressive CRM Statistics You Need to Know in 2025

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Continuously earning new customers and clients is the key to unlocking more revenue and growing your business. That’s where a customer relationship management (CRM) platform can help.



CRMs help you develop long-lasting relationships with prospects and current customers to encourage them to convert and keep coming back for more.

On the fence about using a CRM for your company? This list of 20 CRM statistics for 2025 is for you!

Keep reading for a breakdown of the latest CRM gcash database and facts. The stats on this page will answer the following questions:

How widely used are CRMs?
What are the benefits of using a CRM?
What do businesses want from their CRMs?
What problems do CRMs help to solve?
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How widely used are CRMs?
One of the first questions you might have if you’re considering using a CRM is: “Is anyone else doing it?” If most businesses are getting by just fine without a CRM, it makes sense that you might not see it as a necessary investment.

However, that’s not at all the case. These five stats demonstrate just how widely used (and heavily relied on) CRMs are in the business world:

1. CRM is the fastest-growing software in digital marketing.
Digital marketing requires many different types of software, from SEO plugins to graphic design tools. But by far the fastest-growing type of marketing software is CRM software. That should immediately give you a strong idea of just how important and widely-used it is.

2. 13% of companies say that investing in a CRM platform is one of their top sales priorities.
Not only are a lot of companies investing in CRM, but many of them consider it to be one of their top priorities. In other words, CRM software isn’t just nice to have — it’s essential to the success of your marketing and sales efforts.

3. 92% of businesses say CRM software plays an important role in achieving their revenue goals.
Revenue is the end game for any business, and yours is no exception. So, it’s pretty important to know that CRM software has a reputation for helping businesses drive more revenue. It’s a key factor in generating more sales and earning more income.

4. Effective sales organizations are 81% more likely than ineffective ones to be consistently using a CRM platform.
A lot of companies are great at driving sales. Others… not so much. Obviously, you want your company to emulate whatever the successful ones are doing. And one of those things is using a CRM. Those successful companies are 81% more likely to be using CRMs than unsuccessful ones.

5. 65% of companies start using a CRM within their first five years in business.
A CRM isn’t something that you get around to after years and years of doing business. You want to get set up with a CRM as soon as it’s feasible for you. That’s why most companies start using one within their first five years in business.