Get leads on LinkedIn
Below, Airmeet’s Chief Marketing belize b2b leads Officer Mark Kilens invites potential customers to an exclusive masterclass. The post outlines the benefits for potential clients of attending the masterclass and highlights what they can expect from it. It then prompts potential participants to leave a comment to see if they want a link to the masterclass. After moving the conversation to DM, Mark can choose to qualify the lead on LinkedIn or follow up with the masterclass participants via email.
Get leads on LinkedIn6
To get the most value from this strategy, plan your follow-up sequence before publishing your LinkedIn post. Your follow-up sequence might include confirming they have successfully accessed the resource, then asking specific questions related to the lead magnet, and finally asking qualifying questions to learn more about their pain points or where they are in the decision-making process.
If you spend time cultivating an active following on LinkedIn, the methods above can help you reach potential customers who may match your ICP. But with Sales Navigator, you have the option to build your own list of ideal prospects and target them organically using InMail.
To find the right prospects, use Sales Navigator’s Persona tool, which actually lets you build an ICP. Open the tool and select from a list of professional functions, seniority levels, job titles and geographic locations. Then start a new lead search in Sales Navigator and apply your personas as filters. You can always add more filters to make your search more specific.