The current COVID-19 scenario demonstrates the importance of NGOs on the front lines , reaching places where the government and companies do not operate. It is impossible to separate the social issue from the economic one, since the market needs a stable social situation to get back to work . Here, we can highlight the growth of philanthropy during this period.
Optimistic outlook
We can select some opportunities from this healthcare email list context for the sector. Check it out!
Acceleration of digitalization
According to research by the Salvador Arena Foundation, in 2016, 60% of São Paulo entities did not have a website, which indicates difficulties in communicating to raise funds.
With social isolation, most activities are adapting to the digital environment and it would be no different in relation to NGOs. This adds modernity to donations with more transparency, since the website helps to expose the organization's identity to the public .
Here, it is worth mentioning the importance of the brand persona , with it it is possible to present social actions to guarantee security in donations.
Raising new resources and donation models
In the past, events and bazaars were necessary to attract public attention. Today, with the help of the internet, there are websites that perform the same role more practically , for example, vakinha and benfeitoria . In addition, there is Google Grant , which is a platform for NGOs to advertise their activities.
Another recent measure is the trend of artists doing live shows with the aim of attracting donations. As in the case of the duo Sandy and Junior who raised 1.8 million .
Challenges
On the other hand, the moment also presents obstacles that deserve to be highlighted. Stay tuned!
Decrease in investment potential
Tax incentives are essential for companies, but they will now be limited due to the current economic instability. Therefore, if your case is urgent, you can apply for emergency aid from the government. Otherwise, try to be patient. It will be a difficult year to raise funds for 2021.