Depending on the platform, these can be relatively affordable
Posted: Mon Jan 20, 2025 6:29 am
Below is an example of a Facebook ad from Google (you can tell it’s an ad by the “Sponsored” label) promoting Google Cloud Platform. This is a great example to reference because the graphic design matches the Google brand perfectly and the website that opens has the same visual continuity. Additionally, the ad promises $300 in credit when you get started, giving viewers a clear reason to click.
Advantages of Social Media Advertising:
Easily target the exact audience you want to visit your website
Ads on social media can also spread organically through sharing and likes
Users may leave negative feedback, which can damage other users’ impression of your brand
8. Video Ads
Typically, when we refer to video ads, we're referring to video content that runs on video sharing sites like YouTube. YouTube ads are usually paid on a cost-per-view basis. The cost per view ranges between $0.10 and $0.30, depending on your target industry and keywords. Also, if you set a maximum budget, you'll only be charged that much, and you'll never exceed.
The most common type of YouTube ad is called “TrueView in-stream ads.” These are skippable ads that play before the main video begins. Advertisers pay for these ads only if a user watches for more than 30 seconds or clicks on the ad and opens the URL.
There is another type of In-Stream ads that are non-skippable and play before, in the middle, or after videos of 10 minutes or more. These ads are paid on a PPC basis, so you need to provide an enticing CTA to get as many conversions as possible.
Advantages of video ads:
Since you typically pay on a cost-per-click basis, in-stream video ads are very cost-effective (even if your ad is skipped, you still get a few seconds of brand exposure!)
Lots of opportunities to get creative and stand out from other ads with video content
Disadvantages of video ads:
You can’t choose which videos your ads run next to, and running ads next to hate speech and terrorist content has been controversial in the past
If your video ad can be skipped within 5 seconds, it is a challenge to get your message across in a timely manner.
9. Email Advertising
There are two commonly used methods of email advertising. One is to insert banner ads and links in the header or footer of an email newsletter, and the other is to have users register their preferences and then send advertising emails that match those preferences.
Since the email is stored on the device, the ad will not disappear as long as the email is still there.
Email ads typically have low click-through rates because it’s hard to get chile telegram number database customers to open a promotion in the first place, and even harder to get them to click on an ad if it’s not specifically relevant to their needs.
10. Conclusion
In this article, we covered 8 of the most popular types of online advertising: product listing ads, display ads, demand-side platform ads, affiliate ads, native ads, social media ads, video ads, and email ads. While we only briefly touched on the main types this time, stay tuned for more in-depth blogs about each channel.
As a final piece of advice, when choosing advertising media, the best approach is to identify your target audience, advertising budget, and research the channels where your audience is likely to be most active and make your decision based on that. Every business and customer base is going to be completely different, so you really have to find the medium that works best for you and your current situation.
Advantages of Social Media Advertising:
Easily target the exact audience you want to visit your website
Ads on social media can also spread organically through sharing and likes
Users may leave negative feedback, which can damage other users’ impression of your brand
8. Video Ads
Typically, when we refer to video ads, we're referring to video content that runs on video sharing sites like YouTube. YouTube ads are usually paid on a cost-per-view basis. The cost per view ranges between $0.10 and $0.30, depending on your target industry and keywords. Also, if you set a maximum budget, you'll only be charged that much, and you'll never exceed.
The most common type of YouTube ad is called “TrueView in-stream ads.” These are skippable ads that play before the main video begins. Advertisers pay for these ads only if a user watches for more than 30 seconds or clicks on the ad and opens the URL.
There is another type of In-Stream ads that are non-skippable and play before, in the middle, or after videos of 10 minutes or more. These ads are paid on a PPC basis, so you need to provide an enticing CTA to get as many conversions as possible.
Advantages of video ads:
Since you typically pay on a cost-per-click basis, in-stream video ads are very cost-effective (even if your ad is skipped, you still get a few seconds of brand exposure!)
Lots of opportunities to get creative and stand out from other ads with video content
Disadvantages of video ads:
You can’t choose which videos your ads run next to, and running ads next to hate speech and terrorist content has been controversial in the past
If your video ad can be skipped within 5 seconds, it is a challenge to get your message across in a timely manner.
9. Email Advertising
There are two commonly used methods of email advertising. One is to insert banner ads and links in the header or footer of an email newsletter, and the other is to have users register their preferences and then send advertising emails that match those preferences.
Since the email is stored on the device, the ad will not disappear as long as the email is still there.
Email ads typically have low click-through rates because it’s hard to get chile telegram number database customers to open a promotion in the first place, and even harder to get them to click on an ad if it’s not specifically relevant to their needs.
10. Conclusion
In this article, we covered 8 of the most popular types of online advertising: product listing ads, display ads, demand-side platform ads, affiliate ads, native ads, social media ads, video ads, and email ads. While we only briefly touched on the main types this time, stay tuned for more in-depth blogs about each channel.
As a final piece of advice, when choosing advertising media, the best approach is to identify your target audience, advertising budget, and research the channels where your audience is likely to be most active and make your decision based on that. Every business and customer base is going to be completely different, so you really have to find the medium that works best for you and your current situation.