2025 Lead Generation Strategies: 7 B2B Lead Generation Ideas

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For more than 60 percent of marketers, lead generation is their company’s biggest challenge. How can your business turn this challenge into an opportunity, though? Stay ahead of lead generation trends and adopt the best organic lead generation strategies for 2025. Ready to revamp your company’s lead generation for the new year? Keep reading to learn more about the top seven B2B lead generation strategies! Plus, get advice on how to bring these proven B2B lead generation ideas into your business. Don’t forget, WebFX provides digital lead generation strategies to clients all across the country! So whether you need a local campaign in Harrisburg, or you’re looking for lead generation in Tampa, we’ve got you covered.

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1. Review your SEO strategy
If your company invests in search engine optimization (SEO), then it’s critical for your team to audit your plan. Why? Google, as well as other search engines, continue to update their algorithms, which doctor database how they rank content in search results. In 2018, for example, Google launched more than 10 updates to its algorithm. If your business wants to continue benefiting from SEO, then you need to stay up-to-date with these changes. You also need to take action if your website doesn’t meet the latest best practices for SEO. Skip auditing your site, and you risk losing your visibility in search results. Less visibility equals less traffic, which results in a lower number of leads for your business. To put the value of SEO in perspective, consider these facts:

The number one position in search results on Google earns more than 30 percent of all traffic.
More than 70 percent of B2B clients start their product research via search engines.
The average close rate for search engines is 15 percent. In traditional marketing, it’s 2 percent.
Get ahead of your competitors, plus maximize the performance of your SEO, by making an SEO audit a priority. While your team can take care of the audit in-house, you can also partner with a B2B SEO agency for an SEO audit, which often includes a plan for fixing any SEO errors. Companies can also start their audit by using a free SEO checker tool.

2. Invest in automation
With the recent advancements in artificial intelligence (AI) and machine learning, it’s not surprising that automation is becoming one of the biggest lead generation strategies of 2025. A recent report by researchers at McKinsey even found that 60 percent of businesses are already in the process of adopting it. Automation serves as a B2B lead generation strategy for a few reasons. Chatbots, for example, are one of the best and most common uses of automation. With a chatbot, your company can provide 24/7 service to users, making it simple for them to contact and connect with your business. A chatbot can even secure orders for your company, helping you turn a lead into a client. You can also use automation to process and analyze data. A digital marketing campaign, for instance, generates tons of data points. With smart software, like MarketingCloudFX, you can discover valuable insights, which can help your team build a better online marketing strategy for lead generation. Add this lead generation idea for B2Bs to your organization by evaluating your in-house processes. Look for opportunities, like customer service, for where you could use automation to your advantage. Then, research how you could bring this strategy onboard, like by investing in a chatbot builder or other B2B lead generation tools.