Salesforce vs. Hubspot: Which Is Better for Your Business?

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You need good tools to help you get the most from your digital marketing efforts, and one of those tools is a customer relationship management (CRM) platform. There are a handful of different options out there, but two of the best ones are Salesforce and Hubspot.

Both platforms are well-known and liked by the online marketing community, but who wins in Salesforce vs. Hubspot debate?

In this post, we’ll compare the two platforms to help you figure out which one is the best fit for your business. Just keep reading for our full Salesforce vs. Hubspot breakdown. Then subscribe to Revenue Weekly, our email newsletter, for more digital marketing tips!


Salesforce vs. Hubspot: Which is better?
Hubspot and Salesforce are both excellent platforms, but engineer database one is the best fit for your company and offers more benefits?

To answer that question, we’ll walk through several aspects of each platform and compare the two options. Then we’ll return to the original question at the end. Keep reading to learn more!

Ease of setup and use
One of the first criteria to evaluate is ease of use. You don’t want a platform that’s difficult to set up or navigate. The ideal option would have an intuitive layout and easy-to-understand functionality. Let’s see how Hubspot and Salesforce compare in this aspect.

Salesforce
Salesforce offers a straightforward onboarding process. You can use the pop-up it provides to walk through the setup process and familiarize yourself with the layout of the platform. However, since Salesforce is divided into multiple tools, it can be hard to find everything unless you manually search for it.

Hubspot
Hubspot makes a point of walking you through everything you need to know from the moment you begin the setup process. It gives you a list of tasks to finish right from the get-go, keeping things as easy as possible. This setup gives it an edge over Salesforce.

Winner: Hubspot

Marketing and automation features
If you’re asking yourself, “do I need Salesforce or HubSpot,” you’ll need to evaluate their marketing features.

One of the most important components to consider when looking at Hubspot vs. Salesforce is their marketing capabilities. The point of both tools is to aid you in your digital marketing efforts, so this is an important aspect to consider.

Salesforce
Salesforce offers an extensive array of marketing features. Among its most notable capabilities are:

Email automation
Website page creation
Social media marketing assistance
And more!
The downside of using Salesforce is that it forces you to purchase each tool individually, limiting the number of tools you can access.

Hubspot
Hubspot provides many of the same tools as Salesforce, including the ability to create paid ads right in the CRM. Unlike Salesforce, however, it lets you buy these tools in bundles so you can save money if you’re looking to get several tools at once. For that reason, it comes out on top in this category.

Winner: Hubspot

Reporting and forecasting
No matter what platform you choose, it’s important to track your results. You need to track your marketing efforts in both Salesforce and Hubspot to ensure they’re driving the results you want. That’s why reporting features are a vital part of any CRM.