Lead Tracking works by providing interaction data that leads have had with your company over a period of time, to qualify each of them according to their evolution in the sales funnel and differentiate interactions with the sales team.
Knowing what a lead accesses gives you a better interior designers email list understanding of what they are looking for, which makes segmentation and personalization easier . The way they interact aComplete monitoring (i.e., from start to finish) of the lead 's purchasing journey makes Lead Tracking an advantageous and essential feature in this type of business.
Consumers are fickle and easily migrate to other sites. Therefore, knowing in depth the profile and type of product that leads are looking for will increase sales potential and encourage the use of strategies aimed at a specific audience.
Personalized service
Did you know that this tool can be used to plan triggers applied during the purchasing journey?
For example, if a lead visits a certain page or takes an action, the sales team is notified. When this happens, salespeople can offer personalized service that matches the stage the potential customer is at in the sales funnel.
In short: in addition to using this tool to evaluate the purchasing journey, it also serves as a basis for improving relationships with leads and better visualizing the funnel.
Reduced sales cycle
The sales cycle that customers go through involves everything from the visitor's first contact with the brand to the moment they make a purchase, right?
For a B2B company, the journey is usually more complex and longer, after all, these customers never make impulse purchases. If the company can analyze the purchasing journey accurately, it can also significantly improve the customer experience, removing any element that could make the process longer.
As a result, the sales cycle becomes shorter, which ultimately reduces the acquisition cost , since the sale will depend on less investment. Consequently, profits will be higher.
nd show interest in the searches on your pages shows how you can use marketing and sales strategies.
How can this be done? With the information in hand, it is possible to score leads and list those with the greatest chance of conversion , focusing efforts on them to nurture them with even more relevant content, in an attempt to close the sale.
The Lead Tracking function even allows you to send an automatic flow with more detailed information to the lead about the products they searched for, offering exclusive discounts for purchases made within a specific period, for example.
If the discount is not a viable option, the automation flow can also send messages with reminders suggesting the lead return to a specific page to purchase a researched product.
Additionally, Lead Tracking can be used to analyze interactions at different points in the purchasing journey and marketing strategies, such as:
interactions with content: conversion of visitors into leads , in addition to access to content and other blog pages, including product pages;
landing pages : monitoring user conversions intoleads;
reactivation on email list: new conversion after requesting unsubscribe;
nutrition flows: input, output and completion of the nutrition flow;
sales funnel : advancement of lead stages in the funnel;
Notifications: Automation can notify the marketing or sales team when the lead performs a specific, previously programmed action.