ToFu Content: Building the Top of the Conversion Funnel

[AsaduzzamanFoysal]

For example, Dunkin' Donuts has partnered with Charlie Damelio who has over 151 million followers on TikTok. Here's a video of Damelio promoting Dunkin Donuts coffee.

Youtube video thumbnail
These tactics help your business reach potential customers who were previously unfamiliar with or unfamiliar with your brand.


Top of the Funnel content is all about providing valuable content. Remember north korea email list that your prospects don't know who you are at this point, so focus on making a great first impression.

Instead of trying to “sell” something, be helpful in solving customers’ problems for free. Help them learn about your industry, find resources, and establish your company as a leader available to educate, support, and answer questions.

Some examples of conversion funnel resources include:

Blog Posts-Informative articles (optimized for SEO ) that attract potential customers with valuable content & build brand credibility.
Infographics: Visual charts that simplify complex data to capture attention and increase brand visibility & .
E-Books In-depth content offering valuable insights & solutions, exchanged with contact information to nurture leads.
Webinar & Podcast: Engaging audio and video content to showcase your expertise, build trust and generate leads.
Video - Short, engaging content that fosters emotional connection, sparks interest, and expands brand reach.
Demonstrate that you understand your prospects’ pain points and are committed to helping them using your specific skills. For example, Salesforce’s LinkedIn post showcases its sales and service expertise, highlights its knowledge of AI, and offers free data with a link to learn more.