How to use Google My Business in your digital marketing

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Google, as the largest global search engine, controls 99% of searches in Brazil, with more than 4.3 billion users worldwide. Now, just think: can you believe that there are still companies that are not on Google? Certainly, some in your neighborhood are among them. It's like in the 90s, when not being on the famous Yellow Pages was unthinkable. Who remembers them?

Well, let's leave nostalgia aside and get to the point: talking about a company's visibility on the world's leading search engine! But how do you do that? How do you ensure that when you search for a store in a certain neighborhood, yours is the one suggested? The answer is simple: using Google My Business and online reviews!

In this article, we will explain what these tools are, how they can help your business stand out on the internet, and what are the best practices for using them. Check it out!

What is Google My Business in digital marketing?
Google My Business is a free digital marketing tool that zalo database you to create and manage your company's profile on Google, standing out in Search and Maps. With it, you can display vital information about your business, such as address, phone number, opening hours, website, photos, videos and much more.

Additionally, this tool makes it easier to interact with your customers. You can post; share offers, events and news; respond to reviews, questions and messages and offer services such as food orders, reservations, quotes, among others.

Having a Google My Business profile brings several benefits to your company, such as:

Increase online visibility: your profile appears when people search for your business or terms related to your segment, which increases the chances of being found and chosen by customers;
Connect with Google Maps: the exact location of your business is displayed on the map on your profile, making it easier for customers to find you or see your area of ​​operation;
Inform customers: all the most important and up-to-date information about your business is on your profile, such as opening hours, health and safety measures, payment and contact methods, among others;
Show what sets your business apart: your profile allows you to add photos, videos, logos and other visual elements that show the characteristics and qualities of your business, generating more trust and interest in customers;
Get feedback and reviews: this is a space where customers can leave reviews, comments, questions and suggestions about your business, which helps to improve your service, reputation and credibility;
Analyze data and insights: Your profile provides reports and statistics on your business's performance on Google, such as the number of views, clicks, calls, website visits, directions requests, among others; which helps you optimize your marketing strategies.
4 tips to help your company stand out on Google My Business and boost your digital marketing
Google itself provides a series of tips to help your company gain more visibility and notoriety on the platform. Here are some tips that can be applied when setting up your page:

Do not overextend your company's coverage area limits
When setting up Google My Business, you will be asked to specify the coverage area in which your company serves, and you can add up to 20 address areas or zip codes. However, here's a tip: don't try to cover the world! Extending your coverage area to a journey of more than two hours, for example, is a mistake. Limit yourself to the neighborhoods where you truly have service.