The difference between sales strategy and sales tactics
Posted: Mon Jan 20, 2025 8:30 am
When it comes to achieving sales goals, you can’t just randomly engage in sales activities and expect to achieve good results. It’s important to first develop a precise sales strategy that’s tailored to your business type, resources, and target customers.
While this may seem obvious, a sales strategy is meaningless if it is not realistic and ultimately unimplementable. Ideally, a sales strategy should be expressed in simple, easy-to-understand numerical goals that can be expressed in a few sentences so that you can easily disseminate it throughout the organization. Make it concise so that all employees can fully understand the goals and start taking their own actions to achieve them.
Sales strategy and sales tactics are often confused, but it is important to distinguish between the two. Sales strategy is the overall plan for achieving business goals, while sales tactics are the actual denmark telegram number database methods used to implement that strategy.
In business terms, sales strategies are set to achieve key performance indicators (KPIs), or intermediate goals set to achieve key goal indicators (KGIs), which are the ultimate goals of a company or organization. For example, if the goal that the entire company is striving for is to occupy the first share in the field of marketing automation in Asia, then a KPI may be to sell to 1 new customer per month by increasing sales meetings (this is the strategy), and the strategies to increase meetings include SEO, advertising, and visiting exhibitions. Please refer to the figure below to understand the structure of sales strategies and tactics.
The difference between sales strategy and management strategy
To continue, you should realize that your sales strategy is not equivalent to the overall management strategy. The management strategy is the medium- to long-term vision of the entire organization, and the sales strategy is just one of the means to achieve this ultimate vision. Always align your sales strategy and personal strategy with the larger management strategy so that you steadily achieve your mission, and your small goals can help you gradually achieve the larger goal.
While this may seem obvious, a sales strategy is meaningless if it is not realistic and ultimately unimplementable. Ideally, a sales strategy should be expressed in simple, easy-to-understand numerical goals that can be expressed in a few sentences so that you can easily disseminate it throughout the organization. Make it concise so that all employees can fully understand the goals and start taking their own actions to achieve them.
Sales strategy and sales tactics are often confused, but it is important to distinguish between the two. Sales strategy is the overall plan for achieving business goals, while sales tactics are the actual denmark telegram number database methods used to implement that strategy.
In business terms, sales strategies are set to achieve key performance indicators (KPIs), or intermediate goals set to achieve key goal indicators (KGIs), which are the ultimate goals of a company or organization. For example, if the goal that the entire company is striving for is to occupy the first share in the field of marketing automation in Asia, then a KPI may be to sell to 1 new customer per month by increasing sales meetings (this is the strategy), and the strategies to increase meetings include SEO, advertising, and visiting exhibitions. Please refer to the figure below to understand the structure of sales strategies and tactics.
The difference between sales strategy and management strategy
To continue, you should realize that your sales strategy is not equivalent to the overall management strategy. The management strategy is the medium- to long-term vision of the entire organization, and the sales strategy is just one of the means to achieve this ultimate vision. Always align your sales strategy and personal strategy with the larger management strategy so that you steadily achieve your mission, and your small goals can help you gradually achieve the larger goal.