Personal problems
Posted: Sun Dec 22, 2024 5:42 am
This applies to respondents. All people are different, you may come across, for example, an extrovert who talks non-stop and constantly goes off topic, or an introvert with whom you need to build a particularly trusting relationship and smoothly engage in conversation. The following difficulties may arise:
The interlocutor is not satisfied with the questions and does not want to answer them.
The respondent does not understand the question, he asks to rephrase it, give examples, and so on.
A person in the middle of a conversation kuwait whatsapp numbers ays that he is tired and wants to stop the conversation.
Gives vague, non-specific answers.
Deviates from the topic of the interview and cannot concentrate on the conversation.
In the middle of the conversation he asks to call him another day.
Doesn't pick up the phone or answer, even though you agreed in advance.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions About Depth Interviewing
The purpose of in-depth interviewing is to study people's behavior in order to make informed decisions.
What principles are followed in its implementation?
The essence of the in-depth interview can be expressed in five main points:
Open questions that require detailed answers . For example: "How often do you buy our products?", "Why did you decide to buy the product?", "What attracts you to our brand?"
No answer options . Questions should be written in such a way that they do not contain any hints. The person must evaluate their feelings and motives themselves and describe them to you.
Questions about the past and present . The main value of a deep interview is the person's real experience. Therefore, there is no need to ask questions that ask you to imagine what will happen.
Clarification of evaluative opinions . If a person answers something like "I find it convenient to use the product", you need to clarify what exactly this consists of, what influences him. It is important not to make up answers, not to rephrase them in order to preserve the meaning of what was said.
Interviewer-moderator . You should not only ask questions, but also lead the conversation so that it goes in the right direction. But sometimes you can let the person speak. For example, if he voices problems related to your brand and products. This way he will understand that his opinion is important, and the disposition towards the company will be strengthened.
Who should you trust to conduct an in-depth interview?
To do this, it is not enough to just be able to conduct a conversation. You must be a professional who knows various communication techniques. Your goal is to create an atmosphere of trust and friendliness, so that it is easier for the person to remember and talk about their experience. This way, you will be able to get the most relevant and valuable information from them.
Typically, a deep interview is conducted by a hired contractor - a marketing company experienced in research for entrepreneurs. When selecting a specialist, you need to understand whether he knows the methods, how often and in what time frame he uses them.
The contractor usually does most of the work associated with the interview. He or she prepares questions, finds respondents, contacts them, coordinates various aspects, and conducts the interview.
You need to clearly explain why the research is needed, what information needs to be obtained, what assumptions need to be tested.
A company can conduct an in-depth interview in marketing research on its own. But to do this, it must have a competent, experienced and specially trained professional. Or even several such employees.
How long does an in-depth interview take?
The duration of the interview is determined by the complexity of the topic. An interview can last from half an hour to several hours. Experience has shown that the respondent can maintain the greatest concentration for a maximum of 1.5 hours, so the interview should last 30-50 minutes.
Its results improve the marketing strategy, allow to adjust its course and content, and provide valuable information for other research methods.
The interlocutor is not satisfied with the questions and does not want to answer them.
The respondent does not understand the question, he asks to rephrase it, give examples, and so on.
A person in the middle of a conversation kuwait whatsapp numbers ays that he is tired and wants to stop the conversation.
Gives vague, non-specific answers.
Deviates from the topic of the interview and cannot concentrate on the conversation.
In the middle of the conversation he asks to call him another day.
Doesn't pick up the phone or answer, even though you agreed in advance.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions About Depth Interviewing
The purpose of in-depth interviewing is to study people's behavior in order to make informed decisions.
What principles are followed in its implementation?
The essence of the in-depth interview can be expressed in five main points:
Open questions that require detailed answers . For example: "How often do you buy our products?", "Why did you decide to buy the product?", "What attracts you to our brand?"
No answer options . Questions should be written in such a way that they do not contain any hints. The person must evaluate their feelings and motives themselves and describe them to you.
Questions about the past and present . The main value of a deep interview is the person's real experience. Therefore, there is no need to ask questions that ask you to imagine what will happen.
Clarification of evaluative opinions . If a person answers something like "I find it convenient to use the product", you need to clarify what exactly this consists of, what influences him. It is important not to make up answers, not to rephrase them in order to preserve the meaning of what was said.
Interviewer-moderator . You should not only ask questions, but also lead the conversation so that it goes in the right direction. But sometimes you can let the person speak. For example, if he voices problems related to your brand and products. This way he will understand that his opinion is important, and the disposition towards the company will be strengthened.
Who should you trust to conduct an in-depth interview?
To do this, it is not enough to just be able to conduct a conversation. You must be a professional who knows various communication techniques. Your goal is to create an atmosphere of trust and friendliness, so that it is easier for the person to remember and talk about their experience. This way, you will be able to get the most relevant and valuable information from them.
Typically, a deep interview is conducted by a hired contractor - a marketing company experienced in research for entrepreneurs. When selecting a specialist, you need to understand whether he knows the methods, how often and in what time frame he uses them.
The contractor usually does most of the work associated with the interview. He or she prepares questions, finds respondents, contacts them, coordinates various aspects, and conducts the interview.
You need to clearly explain why the research is needed, what information needs to be obtained, what assumptions need to be tested.
A company can conduct an in-depth interview in marketing research on its own. But to do this, it must have a competent, experienced and specially trained professional. Or even several such employees.
How long does an in-depth interview take?
The duration of the interview is determined by the complexity of the topic. An interview can last from half an hour to several hours. Experience has shown that the respondent can maintain the greatest concentration for a maximum of 1.5 hours, so the interview should last 30-50 minutes.
Its results improve the marketing strategy, allow to adjust its course and content, and provide valuable information for other research methods.