For example, if a person was not given any specific tasks, but was simply asked to look at the painting, then attention focused on certain fragments and returned to them again. Certain parts of the canvas remained outside the evaluation zone, even with an increase in the duration of the experiment.for different people, but only slightly. This confirmed the guess that we will evaluate what is important to us again and again, neglecting something unimportant.
alt
Next, the task was to estimate the age of the uk email database characters in the picture. You can see that the centers of attention have changed a little, but the accents on the faces have become more intense , and the trajectory of the gaze more restrained:
alt
The way our brain concentrates on an important subject, rejecting everything unnecessary and extraneous, determines our behavior on the site. For example, you may notice that customers are more interested in the headlines and photos of the general news feed than in the ability to sort by topic above:
altphoto from nngroup.com
Another clear example of how selective attention works: first, the client determined that he was in the right place, moving along the site header and logo (the diameter of the circle indicates how strong the attention was fixed in this place), then he evaluates the headline and the promotion with a 50% discount , that is, he moves from headline to headline, but with a choice of relevant information: