communicate a maximum cost

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Remember, however, that you have no control over the cost. But, if you have a history and therefore want to have control over the costs of your ads, it is better for you to choose 1 of the next 3 bidding strategies. Lower cost with maximum bid limit In this case, you will decide the value of the offer but you do not actually know how much you will spend. This is because, by setting this offer, you are communicating to Facebook that you want to have control over the costs, because you will of the offer but you are also telling them that you want to obtain the best result at the lowest possible cost.

In this case, however, you have a history to rely lesotho b2b leads on and you already know the average costs of your ads and for this reason you will now have to try to optimize the costs even more. If you choose this offer you will have to go and check and possibly change the maximum limit of the offer to continue to have the desired results. Here the risk is that you will not be able to win the auctions and therefore lose the possibility of having your advert published. It is certainly a good strategy to contain costs but not if you intend to scale your business.

Desired cost, ex manual bid In this case, Facebook controls the cost of the auction but you decide the cost of the events. This strategy is very useful when you are ready to increase your budget. This will lead you to scale your business as you will spend more budget but keep the cost per end result stable and therefore you will get more results but at the same cost per capita as before. It will therefore not only be a greater expense but an investment that will see a greater return. But I'll tell you more.