What are cross-channel marketing campaigns?

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Cross-channel marketing is an approach in which advertising activities are carried out simultaneously through several different channels, such as social networks, search engines, email newsletters, and others, in order to achieve a single marketing goal. Unlike omnichannel marketing, which aims to create a seamless customer experience, cross-channel campaigns are focused on using synergy between channels to influence the consumer in a comprehensive and effective way.

Why is synchronization important?
Imagine that you are launching an advertising bulgaria telegram number database campaign aimed at attracting new customers through Yandex Direct and simultaneously being active on Telegram and VKontakte. If each message is different in essence or evokes different emotions in the user, the result may be the opposite. Inconsistent communications lead to confusion, weaken brand trust and may lead to a decrease in the effectiveness of investments.

Synchronization of advertising messages helps to create a unified brand image and build confident and clear interaction with the audience, regardless of the channel it uses. The client sees that the brand speaks the same language, which increases the likelihood of a purchase.

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