A strategy outside of social media or ads

[asikurrahmanshuvo]

This was the beginning of the talk in which Edgar Higuerey (Account Executive) and I, Lupita Pérez, participated representing Rock Content at the National Congress of Marketing, Entrepreneurship and Digital Commerce, in Mexico, organized by the CEA Council, which is an ally of universities to promote the training of students through educational events.

Today, I can say that after my 5 years of experience working in Digital Marketing, I have noticed that great priority is given to the creation of content for social networks and the constant generation of ads, but many companies forget to create a web positioning strategy, so that it can help customers find them through Google.

How the Facebook blackout affected businesses in Mexico
Less than a year ago (on October 4, 2021), the well-known “Facebook Blackout” occurred. According to data from some media outlets , social networks such as Instagram, Facebook and WhatsApp were down for more than 5 hours.

Although many users moved to other social uk phone number list networks to continue interacting, this had an impact on companies. According to data from the cybersecurity platform NetBlocks , the global crash caused Mexico a loss of 265 million pesos.

In this way, we can say that during those more than 5 hours many Mexican companies lost sales, visibility, potential clients or their clients became frustrated because they did not find a direct response from any channel other than social.

I've already talked a lot about creating SEO strategies. But what strategy should companies implement to be found through channels other than social media or ads?

To answer this question, we can consider a strategy such as Inbound Marketing , which is based on being able to help users resolve their doubts or problems, in such a way that they gain permission to communicate with the potential client in a more direct way, thus creating a more lasting relationship.