How to Use Urgency in Your Email Campaigns to Increase Conversions

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Be sure to check the emails on mobile devices as well as they can look different in responsive designs.b) Send test emails to friends and coworkersIf you have any friends or coworkers who can check your email for typos and give you some feedback on the layout, you can send them a test email so they can preview the campaign directly in their inbox.

Also, ask them to tell you whether the email cyprus telegram database landed in spam or their inbox. In case it lands in spam, make sure to use an SPF builder and carefully review your email content for any potential spam triggers, such as excessive punctuation or overly promotional language.c) Find the best version with A/B Testing campaignsNot sure which subject line will get the most opens and clicks? Think there might be a certain time of day your customers are most likely to make a purchase through your campaign? Running an A/B test lets you experiment with different versions of your emails to see how the changes you make impact your results.

What you can do with marketing automationUnlike regular campaigns, an automation is a targeted email or series of emails that you can set and forget. From a welcome email series to follow-up emails after a purchase to rewarding your customers with a special incentive, automation helps you streamline your communications with customers so you have more time to focus on creating content and increasing return on investment (ROI).