For example, a small company might conduct an audit to find out the reasons for a decline in sales. Marketing data analysis will show that the target audience has changed its preferences, and it is necessary to adjust positioning and offers. In another situation, a large retailer might conduct an operational audit to optimize logistics, which will allow faster delivery of goods to customers and reduce costs.
Marketers also actively use audit results to adjust advertising campaigns. Let's say a marketing audit reveals that conversion through social networks is lower than through search advertising. Based on this data, the marketing team redistributes the budget, increasing spending on more effective channels.
Business audit is closely related to the concepts of "business analytics", "risk assessment" and "planning".
Business analytics . The analysis of data, gathering information, and using analytical tools to tunisia consumer mobile number list predict market trends. Although analytics and auditing overlap, their tasks are different: analytics focuses on forecasting, while auditing focuses on the current state of a company.
Risk assessment . Evaluation and analysis of potential risks that may negatively affect the company's operations. Business audit also includes this aspect, as it allows identifying weaknesses that may pose a threat to the business.
Planning and strategy : These processes are based on the information obtained during the audit. For example, after the audit is completed, management may develop a strategy for entering a new market or increasing marketing budgets for specific channels.
This relationship makes audit an important step towards building a successful long-term strategy.
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