Improve Your SERP Product Listings with These Ecommerce Insights

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To better understand how products appear in SERP (Search Engine Results Page) features, Semrush collected 7,000 SERPs for product-oriented searches to find out which features are the most important.

SERP Features on Mobile and Desktop
Semrush examined five product features and how they appeared on desktop and aruba email list mobile: Popular Products, Product Filter, Refine, Buying Guide, and Related Products.

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Among the highlighted SERPs:

Most features appear at similar rates on both mobile and desktop.
Popular Products appear most frequently in 79% of mobile product searches.
The Product Filter shows the largest percentage difference between mobile (36%) and desktop (61%).
The bar chart above can help you make informed decisions about how to target the features that are most relevant to your ideal customers.

SERP Features Analysis for E-commerce
Popular Products
Popular Products displays relevant items from various e-commerce stores.

An example of the Popular Products layout one Google SERPs.
On desktop, the maximum number of items in the product list was 32 , while on mobile the cards were a maximum of 10. This means that on desktop more products can appear than in the mobile search.

Running an audit with Ecommerce Booster can help you create structured data markup so your products appear more frequently in Popular Products.