A fact that would make any advertiser

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or social media manager jump out of their chair . In practice, email campaigns are based on a pretty simple concept: the more opens you get, the more profits you generate. And this is precisely where a big underlying problem lies. A recent study found that the average email open rate across all industries in 2021 is just 16.97% . This means that out of 10,000 new zealand b2b leads contacts acquired (which for many companies is already an excellent achievement) only 1,697 people actually open and read the emails. Losing so many potential conversions is truly a waste that anyone would like to avoid.

But don't worry: you're in the right place. At Marketers, over the years we have developed several strategies to get around this obstacle and increase the open rate of our email marketing campaigns, a fundamental channel in any self-respecting marketing funnel strategy. In this article we will share with you those that worked the most and produced the most results. You are here? Let's go. Table of Contents show How to Increase Open Rate: 7 Tips from the Marketers Family 1) Ask a question Gmail currently has over 1.8 billion users. Not only that: 61% of young people between 18 and 29 years old choose Gmail as their primary email provider.