Optimize Emails for Mobile Readers

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2. Use a reliable sender name
A survey of US consumers found that 42% of people consider the sender name when deciding whether to open an email - it's even more important than the subject line. Your recipient will often look at the sender name to see if it's a legitimate email - if the sender name is clear and looks like a real person. Therefore, this should be set to a company name or employee name, not just an email address.

NOTE! A BtoC sender name can be a brand name, such as Dr. Marten, Nike, or H&M. On the other hand, a BtoB sender name should be personalized and include the employee's name, as building relationships is a key factor in btob sales (e.g. Jim at/from/@ Google).

The email address itself should also be from a reliable domain, such as your official company email. Do not use gmail or yahoo addresses to send bulk marketing emails, or they will likely go to spam. I also recommend not using impersonal emails, such as [email protected] .

Use a trusted sender name
3. Segment your email list
 

Naturally, in order to keep your subscribers engaging with your finland telegram number database emails, you have to provide content that is relevant to them. This means segmenting your mailing list so that you can send the best content to specific audiences.

Here are some strategies for customer segmentation:

Demographics. Qualify leads by age, gender, industry, and company position. This information can be easily captured through online forms, such as the Contact Us Form and White Paper Download Form.
Active vs. Inactive Users. Try sending re-engagement emails to subscribers who haven’t opened your emails in the past few months and spark their interest in your services again.
Region. If your potential customers are spread across the globe, you may want to stagger your emails by time zone to get the best results.
Stage of the sales cycle. Send information-rich resources to cold leads who need more nurturing, and direct more sales-oriented emails and industry-specific case studies to warm leads.