Key Concepts for Sitelink Extensions

[shaownhasan]

It is important that the site links displayed in your ads are web pages that users need. However, even if users search for the same keywords, their search objectives and priorities are different. Therefore, it is not possible to set the optimal ad for all users.

However, by utilizing sitelink extensions, users can freely choose from canadian cto cio email list multiple options what they are interested in. If you can set sitelinks that users will click on, your ad rank will be more likely to be evaluated.

How sitelink extensions work
Sitelink extensions can be set for each account, campaign, and ad group. Setting them for each campaign takes priority over setting them for each ad group.

However, even if you set the sitelink extension, it is not guaranteed that it will be displayed in the ad space, and it will not be displayed unless it passes the review. For details, see "Things to note about sitelink extensions" later in this article.

Why aren't sitelink extensions showing?
If the sitelink extension option is not displayed, there are three main reasons. Below, we will introduce the causes and solutions.

Low ad rank
Since sitelinks are displayed preferentially from higher ranking ads, you need to take measures to improve your ad rank, such as increasing your maximum click bid.