How to work in Yandex Audiences [detailed guide]

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Click on "Create segment". After loading the data, a new segment will appear in Yandex Audiences:



Please note that the report on the created audience segment will be unavailable for two hours — that is how long it takes the system to process the data. You can tell that the data has already been processed by the “Ready” status in the table.

The following data is also colombia telegram number database displayed for the loaded segment:

Name;
coverage;
data type;
status;
ID;
date of creation.
To get a report on a new segment, click on the "Reports" icon.

The report presents the following data:

1. Basic. Statistics show the segment coverage, user distribution by gender and age. It also indicates the similarity of users by characteristics and behavior. In the example, we got the similarity of users "above average". This will allow us to create a segment of similar users and target advertising to them.

How to work in Yandex Audiences [detailed guide]

Set up site statistics and Metrica goals. Then you will be able to monitor what percentage of users from the created segment were on the site or achieved Metrica goals over the last 90 days.

After clicking on the “Configure” button, select the pre-configured Metrics counter and goals.

How to work in Yandex Audiences [detailed guide]

For more information on setting up goals in Yandex Metrica, read our instructions .

After setting up your goals and counter, you will see a message like this:

How to work in Yandex Audiences [detailed guide]