Organic Post and Sponsored Post: what’s the difference?
Posted: Mon Jan 20, 2025 10:32 am
Organic is basically a term that, in this case, means unpaid. Anything you publish without paying to increase your reach is an organic post. However, this type of post usually has a much lower reach than a sponsored post, unless it goes viral.
That's because when you create an ad through Facebook Ads Business Manager, you have the chance to appear in the feed of someone who otherwise probably wouldn't see your post. Since sponsoring posts allows you to target a base of people who aren't necessarily your followers.
Another option that Facebook Ads provides is Dark Post, this function allows you to create posts that only appear to a specific audience defined by you, instead of appearing in your feed where all your followers can see them.
The purpose of this is to achieve a goal without cluttering the merchant cash advance email marketing feed and posting irrelevant content. For example, if you are trying to enroll students at your university but all of your followers are already students, it wouldn’t make sense for them to see an ad in their feed promoting courses or promotions. That’s where Dark Post comes into play. You can create ads offering what you want and target them so that they only appear to your target audience.
What are the different paid media formats on Facebook?
When working with Facebook Ads, the first step should be to define your objective. Think about what your goals are when working with paid media and set up your campaign correctly. Then, you need to choose the types of ads that will be used.
Below are the main ad formats available on Facebook Ads:
Image ads
As a very common paid media format on Facebook, sponsored posts with images can help your brand develop its message and deliver very complete content to your target audience.
You don’t have to limit yourself to just one image. The carousel format allows you to include more images, allowing your audience to view them one by one by dragging and dropping the selection.
That's because when you create an ad through Facebook Ads Business Manager, you have the chance to appear in the feed of someone who otherwise probably wouldn't see your post. Since sponsoring posts allows you to target a base of people who aren't necessarily your followers.
Another option that Facebook Ads provides is Dark Post, this function allows you to create posts that only appear to a specific audience defined by you, instead of appearing in your feed where all your followers can see them.
The purpose of this is to achieve a goal without cluttering the merchant cash advance email marketing feed and posting irrelevant content. For example, if you are trying to enroll students at your university but all of your followers are already students, it wouldn’t make sense for them to see an ad in their feed promoting courses or promotions. That’s where Dark Post comes into play. You can create ads offering what you want and target them so that they only appear to your target audience.
What are the different paid media formats on Facebook?
When working with Facebook Ads, the first step should be to define your objective. Think about what your goals are when working with paid media and set up your campaign correctly. Then, you need to choose the types of ads that will be used.
Below are the main ad formats available on Facebook Ads:
Image ads
As a very common paid media format on Facebook, sponsored posts with images can help your brand develop its message and deliver very complete content to your target audience.
You don’t have to limit yourself to just one image. The carousel format allows you to include more images, allowing your audience to view them one by one by dragging and dropping the selection.