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You can create copy that fits the characteristics of each individual

Posted: Mon Jan 20, 2025 10:38 am
by shaownhasan
It is even possible to determine the time slots and days when they are most open to receiving an email. Customizing images will also be easier, as you will now know which format is their favorite. The language of the text will also vary depending on the recipient. The tone, whether formal or informal, can be applied both in the copy and in the subject of the email. 6.- Shorter and more direct copies The rise of mobile phones and instant messaging programs has changed the way we approach advertising messages. From now on, minimalism will reign supreme in the design of advertising emails: concise, easy to understand and with eye-catching calls to action. Emails that contain a lot of “extra” information will be heavily penalized by readers. It is no longer necessary to post endless information or a multitude of images.


People want immediacy, so the clearer list of security and commodity brokers email addresses and more direct you are, the better. Likewise, it will also be essential to take care of the language used for email marketing campaigns . In the past, formal language was used for all advertisements, but segmentation and the new paradigm of social networks have changed the rules. Now, each message must contain language that is consistent with the recipient audience. For example, don't write short copies with informal "jargon" if your community is older. 7.- Quality content that captivates the reader A good story can captivate a user and lead them to make a purchase. In 2020, the sending of useful publications to strengthen the relationship with consumers will be consolidated. User guides, manuals, infographics with tricks, tips, etc.… the variety of possibilities is extensive. In this way, companies will be able to reduce the unsubscribe rate for their newsletters .